Recent studies reveal that 37% of customers use social media to discover new dining options, demonstrating the significant impact that digital marketing can have in driving traffic to a restaurant. A research presented by Toast reveals that 33% of industry professionals identify customer retention and attraction as one of the main challenges. This highlights how targeted marketing strategies are essential to stand out in a saturated market. The article specifically highlights the crucial role of digital marketing, particularly through social media, online reviews, and SEO, in reaching and engaging both new and existing customers.
The adoption of digital marketing strategies not only enhances a restaurant’s visibility and appeal but directly influences customer decisions. Incrementoo, thanks to the ingenuity of founders Stefano Visconti e and Gianluca Lionetto, is rewriting the rules of marketing in the Italian restaurant panorama by introducing a series of innovative strategies.
Stefano Visconti, after a training path in economics enriched by a master’s degree in Sales Management and significant consulting experience at multinational companies, chose to channel his knowledge into an ambitious project, creating Incrementoo. He was joined by Gianluca Lionetto, who has a strong background in marketing and IT consulting, bringing added value in terms of strategic and technological vision. Together, they have inaugurated an era of restaurant marketing characterized by strategies aimed at creating a deep connection with consumers.
The trajectory of Incrementoo already stands out as a success model. In just three years, the company has seen its revenue quadruple and expanded its collaborative network to over 250 venues, not only in Italy but also in France and the United Kingdom. The confirmation of their winning approach came with the opening of four restaurants between 2021 and 2023, including three Makai Uramakeria & Sushi and the Brazilian churrascaria Mambo in Castellanza (VA).
“Our growth not only testifies to commercial expansion but reflects the solidity and reliability of our business model,” says Visconti, adding: “the opening of our restaurants has allowed us to apply and test our marketing strategies in the field.”
Looking to the future, Visconti and Lionetto anticipate exceeding 4 million euros in revenue by 2024 and opening two more venues next year. “In 2024, we aim to explore the Dubai market, a crucial hub for the food industry, and to launch a new brand dedicated to starred restaurants, refining our marketing techniques” adds Visconti.
“Incrementoo positions itself as a catalyst for innovation in restaurant marketing. Our journey has just begun. We are charting the path for a future of innovation and growth, redesigning the landscape of restaurant marketing with the intent to inspire the entire sector to evolve and aim ever higher” concludes Visconti, outlining a vision that promises to profoundly influence the restaurant industry.
