Already the author of “Digital Travel”, an in-depth essay on digital marketing in the tourism sector and an easy and up-to-date tool for tourism operators, Bruno returns to speak about new digital horizons: The new web has brought great innovations in the food & wine sector. Restaurants, wine bars, pubs, producers, wineries, and all those who operate in the world of food and wine have found themselves having to compete with new scenarios.
The COVID-19 pandemic has highlighted how today, more than ever, there is a need for digital to survive in a period of crisis. Digital presence and visibility are needed to be competitive in the food and wine world. Food delivery, for example, represents a new business in the restaurant industry. Already growing strongly in the pre-pandemic period, it has today become a necessity if not a core business.
“Digital food” is therefore aimed at all operators in the food & beverage sector who need a guide to reconvert their business from “analog” to “digital”; to those who want to open a new activity in the sector and need to know the digital tools for a targeted and strategic approach; to those who want to update themselves with tools and apply new strategies. New visions and perspectives to survive and become protagonists in the sector.
Who is Anna Bruno, professional journalist and director of VerdeGusto.it
Anna Bruno is a professional journalist, she took her first steps as a reporter at “La Gazzetta del Mezzogiorno”. Subsequently, she collaborates with specialized travel (travel and food) magazines, including “Viaggi e Sapori” and “Gente Viaggi” and major technology magazines. In 1998 she founded the communication and Digital PR agency “FullPress Agency”” which has published, since 2001, FullTravel.it, an online travel magazine and VerdeGusto, a food & wine magazine, of which she is the editor-in-chief. Passionate about off the beaten path, she often gets lost in new trails, all to explore. She is the author of “Chat” (Jackson Libri, Milan, 2001), “Viaggiare con Internet” (Jackson Libri, Milan, 2001), “Comunità Virtuali” (Jackson Libri, Milan, 2002), “Digital Travel” (Dario Flaccovio Editore, Palermo, 2020), “Digital Food” (Dario Flaccovio Editore, Palermo, 2020) and the e-book “Come scrivere comunicati efficaci”. She is a delegate of travel journalists from Marche-Umbria-SOUTH of GIST (Gruppo Italiano Stampa Turistica). Digital Travel & Food Specialist, speaker at tourism and food sector events and instructor in training courses.
